SKILLS:
GRAPHIC DESIGN BRAND DESIGN DESIGN SYSTEMS CONTENT CREATION MERCHANDISE DESIGN PRINT PRODUCTION
Academic Coffee Company
about.
Academic Coffee is a specialty coffee company and café rooted in downtown San Jose, known for its carefully sourced coffees and thoughtfully curated customer experience.
The brand blends a strong point of view around quality, design, and culture, creating a space where coffee, community, and visual identity work together to shape a distinctive and memorable experience.
challenge.
As the brand continued to grow, Academic Coffee needed a more cohesive and scalable visual system capable of supporting communication across packaging, menus, signage, merchandise, digital platforms, and in-store experiences.
The existing brand assets required refinement and expansion to ensure consistency across touchpoints while preserving the character and design sensibility that had become central to the company’s identity.
objective.
Develop and evolve a flexible visual communication system that could unify the brand across physical and digital environments while improving clarity, consistency, and production efficiency.
The work aimed to strengthen brand recognition, streamline future design efforts, and create a more cohesive customer experience across every interaction with the company.
result.
I've helped shape and refine Academic Coffee’s visual identity across packaging, environmental graphics, merchandise, menus, and digital assets, establishing a more consistent and recognizable brand presence.
The resulting system improved production workflows, expanded the brand’s visual toolkit, and created a scalable foundation that continues to support the company’s growth across both in-store and online experiences.
